What is it about?

Change initiatives often fail at the first hurdle as the business case fails to convince senior management of the return on investment.

Creating effective business cases and spending proposals is therefore critical to securing funding and management buy-in. It is important therefore that individuals have the opportunity to develop their capabilities to create, review and adapt effective business cases.

Organizations adopting this proven approach can expect a reduction in unnecessary spending and improved decision-making process, whilst project teams have a greater chance of securing necessary funding and support for change initiatives.

What does the course cover?

• Introducing the Business Case
• The nature and purpose of a Business Case
• Business Case Objectives
• Main Points
• Business Case preparation checklist
• Business Writing Skills
• Writing an Executive Summary
• Business writing – trends and errors
• Principles of effective writing
• Elements of style
• Rules for effective writing
• Writing a Business Case
• Executive Summary
• Proposed Project
• Costs and Benefits (Qualitative and Quantitative)

To understand the lifecycle of business cases in relation to the Five Case Model.

• Business case framework including how to address key questions.
• A structured way of thinking.
• A step-by-step approach.
• Collaborative working.

What’s in it for me?

• Establishes a clear need for intervention (a case for change)
• Sets clear objectives in terms of return on investment.
• Considers a wide range of potential solutions ensuring an optimal balance of benefits, cost and risks
• Sets out arrangements to ensure successful delivery of the proposal.